Est. Tradition

Parampara ka
swad, ghar jaisa vishwas.

Sharma Ji's Swadisht Maida Thekua — slow-roasted in pure desi ghee, hand-pressed in heirloom moulds, and packed fresh from a Bihari kitchen to your doorstep.

Sharma Ji Swadisht Maida Thekua — branded pack close-up
✦ Kurkura ✦ Lajawaab Swad ✦ Desi Ghee ✦ Home Made Style ✦ 100% Veg ✦ Kurkura ✦ Lajawaab Swad ✦ Desi Ghee ✦ Home Made Style ✦ 100% Veg ✦ Kurkura ✦ Lajawaab Swad ✦ Desi Ghee ✦ Home Made Style ✦ 100% Veg

A family recipe, unhurried
and honest.

Three generations ago, in a small kitchen in Bihar, our grandmother began folding maida, gud, and warm desi ghee together by hand. No machines. No shortcuts. Just patience, feel, and an understanding of what good thekua should taste like.

Today, we make that same thekua in small batches — pressed into the same wooden moulds, slow-fried in pure ghee, and cooled before sealing. No preservatives. No artificial flavours. Just the recipe, unchanged.

"Maa ke haath ka swad, har ek thekue mein."
— Aditya Sharma, Founder & CEO

Pick your pouch of nostalgia.

Sealed for freshness. Shipped pan-India. Pay on delivery available.

250 gm

Maida Thekua

Perfect for first-time tasters

₹ 149 incl. of all taxes
Order
Sharma Ji Thekua — ingredients and nutrition label for 250gm and 500gm packs

Four steps. Zero shortcuts.

The recipe hasn't changed in decades — and that's the whole point.

01

Knead

Maida, gud and warm desi ghee folded together by hand until the dough whispers back.

02

Mould

Pressed into heirloom wooden moulds, the floral imprint of every grandmother's kitchen.

03

Slow-fry

Coaxed to golden brown in a deep kadhai — never rushed, never re-fried.

04

Pack

Cooled overnight, sealed within hours, sent out the same week. Always fresh.

Praise from our pantry.

"

Bilkul wahi swad jo nani banati thi. Mouth-feel, sweetness, crunch — perfect.

— Anjali R., Patna
"

Shipped fresh and beautifully packed. Finished the 500g in three days flat.

— Rahul M., Bengaluru
"

The ghee aroma hits you the moment you open the pack. Worth every rupee.

— Sneha K., Delhi

Order in two taps.
Eat in two days.

Drop us a WhatsApp message with your address and pack size. We confirm, pack, and ship — same week.

8777790916

Mon–Sat · 9 AM to 8 PM IST